Augmented reality is used in conjunction with 3D objects, audio sequences, additional images and videos as well as animations to create new worlds of experience for your customers. More and more companies are using this innovative technology to inspire customers and create added value.
Image brochures, operating instructions, product catalogues and special offers can be made more vivid than ever before. Objects such as production facilities, houses, products or children's toys move as if by magic and float three-dimensionally on the printed medium. Any number of interaction options offer further advantages. Linking to social media supports the rapid dissemination of your advertising messages. The user holds the camera of a smartphone or tablet on a specially marked area, a so-called marker.
Object recognition is also possible. This means that the user holds their smartphone over a building and it is then recognised by the AR technology. Additional information, films or photos of the object then appear.
AR technology is also ideal for use as an audio guide. It is also possible to update the stored data at any time. This means that your print media is always up to date. With additional animations, you can inform your customers about the benefits of your products before they make a purchase, thereby strengthening their purchasing decisions and reducing the number of complaints.
Real added value for your company and your customers.