A professionally organised company needs a consistent corporate design or corporate identity, the so-called CI - a figurehead for every company. It reflects the values of a company and shows customers and potential customers who are not yet familiar with the company how the company is organised. A poor corporate identity or corporate design casts a negative image of a company, even though it may have very good products. It is therefore important that everything you see, experience, feel and discover about a company on site is also reflected in its external image.
This starts with a company font and continues with the definition of a corporate colour, i.e. a company colour that runs through all media, through to the development of an individual visual language. Many companies are of the opinion that corporate identity only has something to do with marketing presentation. This is certainly a misjudgement, as it is much more than just a visual representation of the company.
