The RLS marketing workshop is an essential part of the conceptual phase and preparation for the subsequent implementation of a new marketing strategy, the launch of a new product or the strengthening of a company's brand. In this workshop, we work with our clients to develop marketing and communication strategies for the future direction of the company.
Participants include representatives from management, sales, marketing and purchasing. Existing processes are analysed and presented. The target groups are then specified in more detail. This also includes the behaviour of the so-called "personas". Which channels can be used to reach customers later?
The marketing workshop is the basis for all further upcoming marketing and strategic planning. A precise time and budget plan is defined. A responsible project manager from RLS jakobsmeyer accompanies the upcoming project and takes care of internal communication with the employees from the various departments to be involved.
At the same time, there are regular consultations and meetings with the customers This marketing workshop takes a closer look at both traditional media and the use of new media such as social media. Whether Facebook, Instagram, LinkedIn or other channels make sense for a company is also part of the workshop. Our experts will show you the advantages and disadvantages and the expected personnel and financial costs.
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Seminars - everything from a single source
In addition to the workshops, RLS jakobsmeyer offers beginners, advanced users, marketing and product managers and managing directors of small, medium-sized and large companies, as well as craft businesses, the opportunity to take part in a marketing seminar
The exclusive seminars are specially customised to the needs of your company. The marketing trainers all come from the field and are in daily use. This means that you will receive first-hand information that will help you personally and your company move forward. You will learn what you need for a successful brand presence. Among other things, this involves brand development - branding around the entire internal and external marketing communication as well as reaching new target groups in the regional, national and international environment.
This will strengthen your brand and your sales. The seminars are offered as one-day seminars. RLS offers these seminars ranging from individual seminars to group seminars.
The following topics are covered:
: Developing a marketing strategy
: Which are the right communication channels?
: Strengthening internal and external communication
: Considering B2B and B2C
: Developing key messages and slogans as well as the necessary content
: Correct marketing via print, internet and social media
: How do you build a story?
: Opportunities and dangers of guerrilla marketing
: Using Google Ads campaigns
: Setting up social media campaigns
: The importance of social media marketing for your company
: What do figures, data and facts mean?
and much more