Strategy, planning & realisation for the MZG Bad Lippspringe ... at the State Garden Show in Bad Lippspringe

Project description MZG Bad Lippspringe

For the Medical Centre for Health (MZG) in Bad Lippspringe, we developed a concept to illustrate the individual specialist areas of the MZG on the occasion of the State Garden Show.

The conceptual work consisted of creating an appealing design for the selected location within the spa forest. We took up the themes of nose, throat, lungs and heart and combined them with the theme of nature. This resulted in unique exhibits. For example, you can see a large wooden leaf for the heart theme. The leaves, which were cut out of wood, can all be found in the spa forest. In this way, we have created a local connection to the exhibits. A nice effect: the organs rotated with every movement of the wind. This allowed us to create a direct connection to the surrounding nature.

The complete production of the exhibits was also carried out by RLS. In addition, flags were produced and LED lettering lighting was installed in the tower of the building. We also designed and built additional wooden shelving systems. Typical loungers and hammocks were made from wood and were available to visitors.

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  • Workshops
  • Marketing seminars
  • Marketing planning
  • Budget planning
  • Development of a marketing strategy
  • Storytelling
  • Staging your products
  • Staging your company
  • Advice on funding opportunities

Virtual reality at the State Garden Show

There was also a virtual reality installation in the city that made the Hermann Monument virtually accessible. The virtual reality application was also programmed and realised by RLS. Visitors had the opportunity to move virtually around the Hermann monument, but also around the head - a view that is only made possible by virtual reality. Further information on various topics was provided in the form of texts, images and videos outside the monument. A great adventure with a very realistic realisation of the famous Detmold landmark!

Everything from a single source

Many departments of RLS jakobsmeyer were once again involved in this wonderful project. All the points provided for in the concept were expertly realised and received very positive feedback from all visitors. The virtual reality application with the Hermann monument was also very well received.

Many visitors took the opportunity to take a virtual tour of the Hermann monument. This installation can still be seen today as a permanent exhibition in the spa gardens of Bad Lippspringe. Take the opportunity to gain a personal insight on site.